SEMINOLE, OKLAHOMA · COMMUNITY FEATURESeminole Is Building: Airport, Water Tower, City Hall, and a Wave of Local WinsFrom a new front door at the municipal airport to a 500,000
Dated: February 21 2023
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Are you using your sphere of influence to its fullest potential? If you're not, you could be missing out on some big-time opportunities in the real estate industry. In today's video, we're going to discuss the earning potential of just your sphere of influence, particularly your Facebook friends list.
Let's start with the numbers. On average, seven to ten percent of your sphere has the potential to move every year. Using the lower end of that range, let's say that out of your 600 Facebook friends, 42 of them have the potential to move this year.
Out of those 42 potential clients, only 75% (or 31) will actually want to work with you. The remaining 25% may choose to work with someone else, or perhaps they won't move at all.
If the median home price in your area is $221,000 (as it is in Oklahoma City), and you successfully close those 31 deals, you're looking at potential sales volume of over $2.6 million.
But what if you have even more Facebook friends? Let's say you have 1200 friends. Now your potential sales volume have doubled to over $5.2 million.
Of course, these numbers are just estimates, and your results may vary based on a number of factors. However, they should give you an idea of just how powerful your sphere of influence can be when it comes to building your real estate business.
So, if you haven't already, it's time to start leveraging your sphere of influence. Reach out to your Facebook friends, let them know what you do, and offer your services if they're in the market to buy or sell a home. And if you're not sure how to get started, consider reaching out to a real estate coach for a one-on-one consultation.
Remember, these numbers only apply to your sphere of influence, and don't include other marketing tactics like cold calling, FSBOs, expired listings, open houses, or video content marketing. So imagine how much more you could earn if you combine the power of your sphere of influence with these other strategies.
It's time to get to work and start tapping into the potential of your sphere of influence. Good luck!

Josh Barnett, a real estate agent with eXp Realty, who has been serving the real estate market for 19 years. During his career, Josh has helped 657 customers successfully close on their properties, an....
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